COVID-19 has already driven approximately 10 million more Russian consumers to online purchases and has accelerated the race towards becoming the country's version of Amazon.com Inc. the potential of dominating the world's biggest country's e-commerce is still pretty open.
Russia's current number one retailer
Russia's own largest online retailer known as Wildberries currently controls about 13% of the whole market. This number is even after the company has doubled in sales during the first nine months of 2020. By contrast, Amazon already accounts for just about half of the entire U.S. market.
Russia reportedly has more internet users in comparison to Amazon's very own No.2 market which is Germany. The entrenched consumer habits and logistical challenges still have stymied the whole e-commerce industry within the country, this has discouraged certain foreign companies just like Amazon from expanding their business there.
Just how big Russia's e-commerce industry could be
Just after President Vladimir Putin gave the order that stores should close for just shy …