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Ecommerce

Nissan promotes e-commerce in college football marketing [Video]

Nissan will use the college football season — and one of its biggest campaigns of the year — to push its new online shopping tool, in another sign that automakers are getting serious about digital retailing.

While shoppers have long researched cars online, the path to purchase has usually included stops at dealerships to test drive cars, finalize deals and sign paperwork. Nissan’s tool — called [email protected] — allows buyers to perform all those tasks online, including scheduling test drives for vehicles that are delivered to homes in partnership with local Nissan dealers.

The automaker rolled the program out in the spring. Now, it is trying to gain more widespread attention by making it a key plank in its annual “Heisman House” college football campaign that is entering its 11th season.

The campaign from TBWAChiatDay New York sticks to its long-running lighthearted theme of portraying previous Heisman winners sharing a house, …

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Ecommerce

Future of eCommerce: Metaverse & NFTs? [Video]

I have been obsessed with learning about NFT's and the Metaverse over the past few weeks/ months. I truly believe that it will change the way we think about, and do, eCommerce.Majority of NFT and metaverse projects i've came across are pump & dumps taking advantage of the new folks who are exploring and learning. Together, we will find where the real value and opportunity lies within the NFT and metaverse space that's growing rapidly.________________Join the Micro-Brand Accelerator to duplicate our seven figure blueprint and start your own eCommerce Brand so you can live life on your own terms: https://www.ecommincubator.com/mbaCheckout My New VLOG CHANNEL https://www.youtube.com/channel/UCNGDVl6GE9KLAJXaAOJadpw________________Instagram https://www.instagram.com/Samir.Chibane

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Ecommerce

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