Digital ad identifiers like cookies may be drying up – but some media companies think that offers them an opportunity.
For many, the current moment is about re-establishing the primacy of publisher-audience relationships.
In this video interview with Beet.TV, Susan Parker, chief strategy officer at Nexstar Digital, which recently purchased The Hill for $130 million, explains her company’s approach.
Nexstar’s assets include:
- Nexstar Media Group, with 199 TV stations, 120 websites and 284 local apps.
- BestReviews, a reviews website.
- The Hill, the respected politics news site.
- NewsNation, a cable news channel.
Parker says Nexstar plans to continue growing, partly through acquisition, after its The Hill acquisition.
“We’ve had acquisitions and we’ve been growing a lot, and I anticipate that we’ll continue to grow and really focus on developing and acquiring really valuable audiences,” she says.
“We’re the largest company nobody’s ever heard of, but hopefully that won’t …