Disclosure: Some of the links above are affiliate links. If you use them to make a purchase through one of our partners we may receive a small commission, at no cost to you. Read our full affiliate, advertising and privacy policy here.

Categories
Video Content Marketing

Nexstar Digitals Parker Looks Past Identity Beet.TV [Video]

Digital ad identifiers like cookies may be drying up – but some media companies think that offers them an opportunity.

For many, the current moment is about re-establishing the primacy of publisher-audience relationships.

In this video interview with Beet.TV, Susan Parker, chief strategy officer at Nexstar Digital, which recently purchased The Hill for $130 million, explains her company’s approach.

Nexstar’s assets include:

Parker says Nexstar plans to continue growing, partly through acquisition, after its The Hill acquisition.

“We’ve had acquisitions and we’ve been growing a lot, and I anticipate that we’ll continue to grow and really focus on developing and acquiring really valuable audiences,” she says.

“We’re the largest company nobody’s ever heard of, but hopefully that won’t …

Watch/Read More

Disclosure: Some of the links above are affiliate links. If you use them to make a purchase through one of our partners we may receive a small commission, at no cost to you. Read our full affiliate, advertising and privacy policy here.

Categories
Video Content Marketing

How to Choose a Video Marketing System for your Business [Video]

Day 5 - Choosing your Video Marketing System is about striking a balance between reaching and engaging new customers and engaging with your existing leads and customers using the good stuff in a system where you have more control (and not some third party beginning with Y or F)

Disclosure: Some of the links above are affiliate links. If you use them to make a purchase through one of our partners we may receive a small commission, at no cost to you. Read our full affiliate, advertising and privacy policy here.

Categories
Video Content Marketing

How to Make Your Content Marketing Unique - CONTENT MARKETING STRATEGY [Video]

These days everyone is making content online, even my 10-year-old daughter is a daily content creator, and with all this competition how do you stand out? How do you break through the content noise?First, you have to be unique. You have to find that thing that makes you, you.I have 10 content marketing strategies to help you make your content marketing unique.And I have 10 amazing content creation ideas and creators to learn from including @GaryVee, @Mel Robbins, @Zach King, @Ten Hundred, @Sean Cannell, @AwakenWithJP, @This Is Virginia Kerr, and more.Want to learn more about content creation? If you want content marketing tips for beginners and for pros, how to create content for social media - content that will grow your business and reach - check out my How to Create Amazing Content Online Guide.To get more digital marketing and content marketing tips sign up for my weekly updates and freebies at https://toriemathis.com/subscribe#contentmarketing #digitalmarketing #smallbusinessmarketing