The Focaccia Florist, London’s first floral bakery, launches today with a punchy yet humorous take on the Valentines occasion, asking consumers “Why Give Flowers You Can’t Eat”. The campaign will be launched across digital media across the UK from February 2021.
The surreal spot, created by 10 Days London, shows the awkward moment of receiving a bouquet of flowers on Valentines with an unexpected consequence. The woman appearing to be completely bemused by the gift but still trying to look pleased, takes a huge bite out of the roses. Video is available here.
The campaign is supported by a series of tactical communications poking fun at key industry players including creating a limited edition Bloom & Wild Mushroom Hydrangea to remind companies who sell flowers you can’t eat are simply not practical in today’s climate. All proceeds will go to Plantlife, a Wild Plant Conservation Charity.
The Focaccia Florist makes beautifully delicious floral bread bouquets & garden designs …