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Social Media Marketing

Newly Launched Focaccia Florist Takes A Bite Out Of The Flower Industry With Surreal/Punchy Valentines AD Marketing Communication News [Video]

The Focaccia Florist, London’s first floral bakery, launches today with a punchy yet humorous take on the Valentines occasion, asking consumers “Why Give Flowers You Can’t Eat”. The campaign ​will be launched across digital media across the UK from February 2021.

The surreal spot, created by 10 Days London, shows the awkward moment of receiving a bouquet of flowers on Valentines with an unexpected consequence. ​The woman appearing to be completely bemused by the gift but still trying to look pleased, takes a huge bite out of the roses. ​Video is available ​here​.

The campaign is supported by a series of tactical communications poking fun at key industry players including creating a limited edition Bloom & Wild Mushroom Hydrangea to remind companies who sell flowers you can’t eat are simply not practical in today’s climate. All proceeds will go to ​Plantlife​, a Wild Plant Conservation Charity.

The Focaccia Florist makes beautifully delicious floral bread bouquets & garden designs …

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Social Media Marketing

How are Rich Media Ads Different from Other Ad Formats? [Video]

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!

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Social Media Marketing

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