The latest creative campaign for the Polestar 2 electric vehicle (EV) is now live. Developed by creative agency Space, alongside a media partnership and influencer content created by Vizeum, the campaign is designed to educate consumers by busting the myths surrounding EV ownership.
A branded hero content film brings viewers into the world of Polestar – a design-focused electric performance car brand – with a documentary storytelling approach, highlighting its ambition to improve society through advanced, progressive, and sustainable design.
The film features, and is narrated by, Polestar Head of Design Max Missoni and British industrial designer Sebastian Bergne. As well as demonstrating the unique design aesthetic and choices behind the Polestar 2, the film identifies how the car overcomes the myths surrounding EV ownership in the UK and demonstrates how hassle-free and easy EVs are.
The documentary highlights network charging innovations within the UK, such as lamp-post charging and contactless payment, alongside the ease of finding your local …