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Digital Marketing

New Facebook Changes to Catalog Match Rate Auto Marketers, Pay Attention! [Video]

Auto dealers, listen up. Facebook has made some changes to how it reports on your inventory catalog’s health and performance. Do you know what to look for?

In early October 2020, Facebook made an update to its catalog item match rate. Instead of basing the match rate on the number of items, the match rate is now based on the number of pixel events.

This may result in a much higher event-to-product ratio for your dealership’s catalog match rate.

While we do have a suggestion for eliminating some of that extra event noise (keep reading!), auto marketers will likely need to get used to seeing a lower event-to-item match rate when checking the health of their automotive Facebook catalogs.

But, first things first . . .

If you already know how to take care of your Facebook catalog and understand why you should care about this update, jump to this section.

Why Should You Care …

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Digital Marketing

Empathetic Marketing with Guest Janet Mesh 12/02 by Women Entrepreneurs Extraordinaire [Video]

Join the Brain Lady as she talks with Janet Mesh, founder of Aimtel, on the intriguing topic of empathetic marketing. Janet has built her wildly successful online marketing agency by focusing on one key element: empathetic marketing. To market empathetically means to be your consumer; to put yourself as the marketer, in the bodies of your target audience to experience, think and feel how they would. Empathetic marketing is all about true connection. Make sure to check out Janet's complimentary gift for our listeners: https://www.aimtal.com/resources Connect with Janet and Aimtal: Online: https://www.aimtal.com Linkedin: https://www.linkedin.com/company/aimtal Twitter: https://twitter.com/aimtal_co Instagram: https://www.instagram.com/aimtal_co Facebook: https://www.facebook.com/aimtalco Are you a female entrepreneur who would like to join our amazing group of ladies and be featured on the Women Entrepreneurs Extraordinaire show? Reach out to our group liaison Kelli Cooper at Kelli@WomenEntrepreneursExtraordinaire.com to apply. Or are you an expert in your field and would like to be one of our Expert Member Resources? Then reach out to Julie Anderson for more information at Info@WomenEntrepreneursExtraordinaire.com Join our Facebook group and like the page to stay connected with all the exciting announcements and the incredible women in our group. Page: https://www.facebook.com/womenentrepreneursextraordinaire Group: https://www.facebook.com/groups/179750735473364