Auto dealers, listen up. Facebook has made some changes to how it reports on your inventory catalog’s health and performance. Do you know what to look for?
In early October 2020, Facebook made an update to its catalog item match rate. Instead of basing the match rate on the number of items, the match rate is now based on the number of pixel events.
This may result in a much higher event-to-product ratio for your dealership’s catalog match rate.
While we do have a suggestion for eliminating some of that extra event noise (keep reading!), auto marketers will likely need to get used to seeing a lower event-to-item match rate when checking the health of their automotive Facebook catalogs.
But, first things first . . .
If you already know how to take care of your Facebook catalog and understand why you should care about this update, jump to this section.
Why Should You Care …