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Digital Marketing

New Digital Marketing Center From Microsoft | Blue Thirst [Video]

Cheap and easy Video Content Marketing

Microsoft announced at the end of last month a new platform called the Digital Marketing Center.  This has been created by the Microsoft garage team, who have created products like device simulator which allows you to simulate programming circuit boards.

So, it is kind of a social media management tool that you can all run ads through.  The idea is that this is one central platform where everything is housed and controlled.

The system boasts AI powered campaign management.

  1.  It can run ads without keywords or audiences simply plug in your targets and microsoft’s AI will deliver the results.
  2. The tool can also create ads from scratch with text, images and video.
  3. The tools has some budget optimisation features.

It will be an interesting tool and I do like the idea of having a central location where all ads can be viewed and monitored.  It will be interesting to see the suggestions and the data that comes out of the ad maker.

I have …

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Digital Marketing

How Guinness World Records got 9M followers and 200M likes on TikTok [video] [Video]

Dan Thorne (Sr. Social Media Manager @ Guinness World Records) spoke at TikTok Marketing Strategies and shares with us the story behind the success of the Guinness World of Records TikTok Channel and how it reached 9m followers and 200m likes You can check out the full video below: Dan Thorne is Guinness World Records Senior Social Media Manager and is responsible for content curation and community management across all GWRs social channels. Since joining the company in 2013, Dan has helped grow GWRs social audience to over 18M followers on Facebook, 6M+ subscribers on YouTube, and almost 10M followers on TikTok. As well as developing GWRs partnerships with Facebook, YouTube, TikTok and Snapchat, Dan has played a key role in creating and presenting