On this week’s episode of Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Jess Budde break down the biggest digital marketing news of the week.
If you are unable to listen on Spotify, check out the video version of this week’s episode on the Search Engine Journal YouTube channel.
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Looking back at the Facebook ads boycott in Q3 of 2020, does the data show that it was worth it?
How did it affect advertisers, and moreover, how did it affect Facebook?
According to a study by Forrester, only 7 of 42 companies who participated in their study reported that their revenue decreased in Q3 as compared to Q2 of 2020.
The other 36 of those companies reported an increase in revenues during that same time.
These companies all participated in the Q3 2020 Facebook Ads Boycott.
The impact of this …