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Netflix’s Cuties Poster Drama Explained

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On Aug. 20, Netflix issued an apology following a wave of backlash for its marketing materials promoting Maïmouna Doucouré's Cuties. The poster featured the French film's main characters — the titular dance troupe named Cuties — in spandex dance costumes of shorts and crop tops. The streamer's now-deleted movie description read that lead character Amy "becomes fascinated with a twerking dance crew," and in an attempt to join them, she "starts to explore her femininity, defying her family's traditions."

Netflix WTF IS THIS pic.twitter.com/v4FjZkH7K5

— koko (@littlewarior9) August 19, 2020

An uproar was immediately ignited over the poster's apparent sexualization of children, and the backlash equated Netflix's marketing with the film's intent. "We're deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties," a Netflix spokesperson said in the statement on Thursday. "It was not OK, nor was it representative of this French film which won an award at Sundance. We've now updated the pictures and …

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