Business networking is more important now than ever, thanks to social platforms like Twitter, Facebook, and LinkedIn. But don’t underestimate the value of face to face networking that can still get done. You might be surprised by me saying that, since I am so big on social. But I actually find in-person networking at events to be super important to me, especially right now.
Through the last decade, I have built brand equity up through many different platforms online. On Twitter I engaged with people and talked. Facebook allowed me to share content. YouTube gave me a platform to have a show. But there is an entirely different strategy involved when you attend networking events or walk into a meeting, face to face networking vs online networking is very different, there is different context.
Maybe this will surprise some of you, but to most people, I am completely …