Bar, snack and granola brand Nature Valley is urging the UK to Grab More Morning as spring unfolds, with an integrated campaign developed by creative agency Space. The activity supports the launch of Nature Valley’s new Protein Soft Bakes, running throughout April with Social and Influencer marketing, capped off with the chance to win a £4,000 UK staycation.
Grab More Morning challenges people to make time to get out in the early hours, capturing and sharing the beauty of the nature around them while enjoying an on-the-go breakfast. This ties into Nature Valley’s new range of Protein Soft Bakes, which are heroed in the campaign creative. A first in their category, the products have 8g of protein in both their Oats & Honey and Blueberry & Almond flavours.
A combination of paid social ads and stories, coupled with inspirational posts from Influencers, will drive additional reach of theGrab More Morning campaign and engage customers who want to shake up their …