T-Mobile has been going after Verizon over the big red carrier’s 5G network in advertisements and on Twitter. But today the National Advertising Division (NAD) recommended that T-Mo should discontinue some of its marketing related to Verizon and 5G.
The NAD, a group that offers self-regulation of advertising in the US, has recommended that T-Mobile discontinue some of its 5G advertising. This decision comes after some of T-Mo’s 5G advertising claims were challenged by Verizon.
Verizon challenged a T-Mobile ad starring Bill Nye that says, “Other carriers have 5G signals that drop if you move two feet.” The NAD recommends that T-Mo discontinue the claim because it says there’s no evidence that Verizon’s 5G coverage is so limited in any area that it only covers a bench. The NAD also says that T-Mo’s disclosure — “A slight exaggeration, other 5G signals can cover whole blocks!” — contradicts its main claim and is insufficient to cure the misleading message.
Another claim that was …