Morten Poulsen on How Plytix Helps Retailers Achieve Multichannel Success in the Pandemic [Video]

We talked to Morten Poulsen, Founder, and CEO at Plytix about a product information management platform that just works and here is what he said about it. 

Tell us about you, your career, how you founded Plytix.

Morten Poulsen: I started my career at Google, and after three years of working predominantly in the analytics and programmatic buying division, I realized there must be a better way to track product performance. In 2015, I founded Plytix in Denmark as an eCommerce analytics tool, and have since pivoted it into the Product Information Management (PIM) tool that it is today. While my days at Google were great, I wanted to build the biggest eCommerce tool in the world, one that would track product performance across third-party resellers. And that’s where we’re headed.

How the coronavirus pandemic affects your business, and how are you coping?

Morten Poulsen: In the past year, we have seen a massive influx in online retail. …

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