We are proud to announce we are a finalist for the 2021 MediaPost’s Creative Media Awards, which honors the media industry. #MoreThanaVote received TWO nominations: Social Media and Multicultural/ LGBT Media.
This influencer marketing campaign for our partner More Than A Vote, an organization led by Lebron James, Patrick Mahomes and other stars, who’s mission was to fight voter’s oppression during the historic 2020 election, is a true representation of the immense power of social media.
MORE THAN A VOTE: INFLUENCER MARKETING THAT INSPIRES ACTION
Leading up to the 2020 election, we partnered with trusted Black content creators in target cities (Philadelphia, Atlanta, Detroit, Milwaukee, Miami, Chicago, New Orleans, and Birmingham) to enact a three-phase influencer campaign flighted to align with key voting dates in each state. Content across all three phases strategically worked to raise awareness of the More Than A Vote initiative and encouraged members of the Black community to register and ultimately, to vote.
From September through November, Black creators shared …