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Social Media Marketing

More Than a Vote is a Finalist for MediaPost’s Creative Media Awards [Video]

We are proud to announce we are a finalist for the 2021 MediaPost’s Creative Media Awards, which honors the media industry. #MoreThanaVote received TWO nominations: Social Media and Multicultural/ LGBT Media. 

This influencer marketing campaign for our partner More Than A Vote, an organization led by Lebron James, Patrick Mahomes and other stars, who’s mission was to fight voter’s oppression during the historic 2020 election, is a true representation of the immense power of social media. 

MORE THAN A VOTE: INFLUENCER MARKETING THAT INSPIRES ACTION

Leading up to the 2020 election, we partnered with trusted Black content creators in target cities (Philadelphia, Atlanta, Detroit, Milwaukee, Miami, Chicago, New Orleans, and Birmingham) to enact a three-phase influencer campaign flighted to align with key voting dates in each state. Content across all three phases strategically worked to raise awareness of the More Than A Vote initiative and encouraged members of the Black community to register and ultimately, to vote. 

From September through November, Black creators shared …

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Categories
Social Media Marketing

How are Rich Media Ads Different from Other Ad Formats? [Video]

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!

Categories
Social Media Marketing

Are your posts not seen? Well, I have news for you…It’s not the algorithm.It’s your content and engagement.That’s it.This video is a REAL conversation I had with a business owner…and I want to share it so we have an open and *honest* conversation.Content creation doesn’t have to be hard.If our posts focus on our followers (not always on our business), engagement will follow.If this post resonated, let’s engage!Leave a comment and I’ll do my best to respond so we can get to know each other better