IDC predicts that this year, more than half of all new marketing hires will have a technical background. (source)
How do existing marketers without that background keep pace? And how can teams best merge traditional, digital and new highly technical marketing skill sets for a seamless customer experience and with bottom line results? The following PR 20/20 resources dive into this evolution of marketing talent.
Free Ebook: Evolution of the Prototype Marketer—The Hybrids Are Coming
In Evolution of the Prototype Marketer (download the free ebook), Paul Roetzer (@paulroezter) and Tracy Lewis (@tracy_j_lewis) delve into the marketing industry’s rapidly growing talent gap, driven by the velocity of change and technology, evolving consumer behavior, and demand for marketing to produce measurable business results.
Complimentary On-Demand Webinar
Like what you read in the ebook above? Check out the complimentary on-demand webinar, hosted by Paul and Tracy, which dives …