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Online Marketing

Mobile Minute 12: Marrying Mobile Analytics and Business Analytics [Video]

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Mobile analytics data is rich, detailed, first-party, and incredibly valuable for understanding your customers’ needs, desires, and contexts. It’s also often siloed away from all your other business data.

Fixing that is a challenge, but it’s a challenge that both and-mobile and mobile-first companies need to tackle:

Often, your very best customers are the ones who are spending the most time — and generating the most value — in your mobile app. That’s why you have a mobile app in the first place, and not just a mobile web experience (which is valuable too, but more at the top of the funnel).

But that means that you need to be able to take what you learn in your app via mobile analytics — such as TUNE’s in-app marketing tools — and merge that knowledge with everything else you know: web sessions, phone calls, in-store visits, and so on.

“That’s the challenge,” says SweetspotCEO Sergio Maldonado. “Marrying can happen …

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Online Marketing

Justin - Selling Your Home [Video]

Over 90% of home buyers start their home search online. This making online marketing the key focus of my marketing. All the photos, virtual tour, videos, etc I use go through a editing process to ensure your home looks its best and can capture and hold someones attention. People scroll online so quickly that it is important to have eye catching media.

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Online Marketing

From the Jolly Green Giant and Ronald McDonald, to Mr. Clean, Tony the Tiger, Colonel Sanders and the Energizer Bunny, advertising history is full of iconic brand mascots who have won the hearts of consumers, transcended the screen and in some cases become brands in their own right. But in recent years, few truly memorable new faces have joined their ranks.