Digital Marketing

Microsoft Launches Clarity Analytics Product & This Week’s Digital Marketing News [PODCAST] [Video]

Hosts Jess Budde, Greg Finn, and Mark Saltarelli are delivering the biggest digital marketing news of the week, including a new YouTube feature that creators won’t want to sleep on.

If you’re unable to listen on Spotify, be sure to catch the video version of the show on the Search Engine Journal YouTube channel.

Introducing Microsoft Clarity

Microsoft Clarity, the new free web analytics product, is now generally available for site managers.


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In addition to familiar metrics including sessions, device breakdown, and bounce rate, Clarity has some exciting features not found in Google Analytics.

Marketers and webmasters will be able to see heatmaps, rage clicks, session recordings, and javascript error reporting.

New YouTube Viewing Features

YouTube announced new options this week aimed at enhancing the viewing experience.

First, video chapters will now have a list view with preview thumbnails so it’s easier to find the specific part of the content you’re looking for.

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Digital Marketing

Empathetic Marketing with Guest Janet Mesh 12/02 by Women Entrepreneurs Extraordinaire [Video]

Join the Brain Lady as she talks with Janet Mesh, founder of Aimtel, on the intriguing topic of empathetic marketing. Janet has built her wildly successful online marketing agency by focusing on one key element: empathetic marketing. To market empathetically means to be your consumer; to put yourself as the marketer, in the bodies of your target audience to experience, think and feel how they would. Empathetic marketing is all about true connection. Make sure to check out Janet's complimentary gift for our listeners: Connect with Janet and Aimtal: Online: Linkedin: Twitter: Instagram: Facebook: Are you a female entrepreneur who would like to join our amazing group of ladies and be featured on the Women Entrepreneurs Extraordinaire show? Reach out to our group liaison Kelli Cooper at to apply. Or are you an expert in your field and would like to be one of our Expert Member Resources? Then reach out to Julie Anderson for more information at Join our Facebook group and like the page to stay connected with all the exciting announcements and the incredible women in our group. Page: Group: