This week on Marketing O’Clock, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld tell you about all the new features coming to Microsoft Advertising and a new Facebook feature that we love to see (or hear!).
Plus, Google Ads is simplifying bid strategy organization and introducing dynamic placement exclusions.
Check out a video version of the podcast on YouTube!
New Features Coming to Microsoft Advertising
Microsoft announced a slew of new features at their 2020 Elevate Summit, including:
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- Facebook campaign import for the Audience Network.
- Video Ads.
- New private search technology for Bing.com.
- Price comparison ads.
- Video Ad extensions.
- Feed-based ad units for hotels & tourism.
- Target impression share.
- Landing page creation tools.
- Unified smart campaigns.
- And much more!
Google Ads Changes Bid Strategy Organization
Google Ads’ Ginny Marvin announced that Google would be updating how bid strategies are organized for search campaigns.
Target CPA will be considered a type of maximize conversion bidding …