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Social Media Marketing

Meet Jesse Ketonen Marketing Communication News [Video]

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Jesse Ketonen, Director of Growth and Operations, Boksi  is precisely that.

Q) Give us a brief insight into your career so far?

I started working at a social marketing agency when I was 20 and I learned the ways of digital marketing by helping brands like Spotify, Unilever, Schweppes, Disney and Microsoft. 

Now, aged 30, I have founded 3 businesses, worked in leadership positions at a few agencies, been in charge of travel destination brand on the client side and finally, I’ve found my way in a growing martech startup, Boksi, as the Director of Growth and Operations. 

Maintaining a steep learning curve has been my main ambition for the last decade. At last, I can focus on building businesses using everything I’ve learned so far. I hasten to add, my learning has not stopped, …

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Categories
Social Media Marketing

How are Rich Media Ads Different from Other Ad Formats? [Video]

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!

Categories
Social Media Marketing

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