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Social Media Marketing

Media Measurement Is Undergoing Radical Change: Andy Brown Beet.TV [Video]

LONDON – The fragmentation of the media marketplace has presented new challenges in measuring how viewers spend their time, and how advertisers should allocate their media spending to reach consumers. The challenge has been magnified with the shift to digital channels that allow for greater customization.

“One of the biggest changes I saw really over the last 10 years or so was the advent of Big Data, and the integration and use of Big Data alongside the use of primary market research, whether they be panels or surveys,” Andy Brown, strategic adviser and former chairman of market researcher Kantar Media, said in this interview with Beet.TV.

For media buyers, the challenge has been to measure how much spending is being allocated among television or digital video. The World Federation of Advertisers has acknowledged those challenges in seeking improvements to measurement.

“We saw, in particular, advertisers getting frustrated with the lack of progress in respect to measurement in that area,” Brown said. “That frustration …

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Social Media Marketing

Introduction To Marketing | Marketing 101 [Video]

In this video, I’m going to condense everything I’ve ever learned about marketing in 13 minutes so that you can start getting customers for your business today!🔔 Subscribe to the channel for more videos to help you on your entrepreneurship journey: https://www.youtube.com/channel/UCF2v8v8te3_u4xhIQ8tGy1g?sub_confirmation=1 ==Resources==🦊 Get weekly marketing tips from me straight to your inbox: https://sendfox.com/noah 📈 Join AppSumo’s free newsletter to get the BEST software tools and deals for your business: https://social.appsumo.com/browse-appsumo 📸 Connect on IG. (I reply to DMs.) https://www.instagram.com/noahkagan/

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Social Media Marketing

Most people buy into marketing automation systems like Keap and ActiveCampaign before they have even considered what they actually want to automate in their marketing. When you visually map out what you require then it becomes much easier to select the right marketing automation platform and to build an organised and integrated system from the […]