Marek Wrobel vigilantly tracks emerging media tech for Havas Media Group. In his new monthly column in The Drum, the Media Innovation Round-Up, Wrobel will talk you through the “new and shiny“ things, and their role in the ever-evolving marketing mix.
As head of media futures at Havas, I explore the potential of media innovations, as well as their limitations. In my video newsletter, I dig into the most exciting media news stories and put them in context for brands.
It’s all a game
Lego launched a new app called Vidiyo, ‘a unique mash-up’ of Lego elements, music, and augmented reality. It’s yet another building block for a bigger trend, one that Lego has part of for some time now – the gamification of everything.