Digital Marketing

Measuring Content Marketing ROI: Metrics and KPIs [Video]

Next, let’s talk about the data component of your system.

So to have a strong data component, we need:

  • A set of KPI’s that tells you if your practice is on track or off track
  • A process to review your KPI’s every week

The KPI’s that you are reviewing weekly become your scorecard. Gino Wickman, the creator of the Entrepreneurial Operating System, believes that scorecards act like instrumentation on a plane—they help guide you to your destination and they quickly alert you to issues that need your attention if you’re off track. Establish your KPIs quarterly and track them every week.

How do you measure the value of content marketing?

What about ROI? How do you measure the value of all of this?

I was recently talking to Audra Carson, she’s the head of content marketing for General Mills, about measurement. Audra’s view was to measure the impact of content marketing the way you would any other marketing program.

I have to say, I agree with Audra, that is the ideal approach. The challenge is, not …

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Digital Marketing

Analog Corner #307: HiFiction X-Quisite ST, AC Power, PS Audio [Video]

I'm an audiophile and live in North Americaseems like a perfect fit for the Facebook group Audiophiles - North America, right? Wrong! On my first visit, I noticed that a group member had asked for speaker cable suggestions. Another member posted a picture of a 100' spool of 16-gauge lamp cord costing $14, accompanied by the suggestion "This is all you need." The implication: That's all anyone needs, because cables are "snake oil. I responded, "Do you think the people marketing this product considered inductance, capacitance, and resistance?"

Digital Marketing

Aesthetics! In demand but not often understood, having a good designer work on your website or assets is essential for your company's success. What do you do when an inciting tweet takes you to a janky website? You click away ASAP. In this episode, host Christopher Tompkins sit's down with Natalie Sharma, a digital design consultant and the founder and creative director of Pixetal, to talk about how design and success go hand in hand. How much does a fully designed website cost? Do you own what a designer makes for you? These questions and more are answered in this episode! --- Connect with The Social Marketing Academy: --- Connect with Christopher Tompkins: --- Connect with Natalie Sharma and Pixetal here: --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: