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Video Content Marketing

Measurement Must Get Better & More Flexible: Disneys Valentino Beet.TV [Video]

Measurement companies are not keeping pace with rapidly evolving viewer behavior and advertiser demands – so Disney plans to do something about it.

That was the view expressed by Lisa Valentino, executive vice president of client solutions and addressable enablement at Disney Advertising Sales, as she launched launched a series of ad-tech offerings.

In this video interview with Beet.TV, Valentino explains what Disney is upto.

“The current measurement standards are not enough based on how consumption is happening, what the expectations of our partners are, and what the possibilities are now that we’re living in an addressably-led world,” Valentino says.

“In a world that is changing so quickly – think about the last year; more screens, more content, more M&A – measurement is really just catching up. We not only have to find future capabilities, but we also have to hold those partners that have really built this business with …

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Video Content Marketing

How to Choose a Video Marketing System for your Business [Video]

Day 5 - Choosing your Video Marketing System is about striking a balance between reaching and engaging new customers and engaging with your existing leads and customers using the good stuff in a system where you have more control (and not some third party beginning with Y or F)

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Video Content Marketing

Grand Finale day 2 iQOO on BGMI this amazing video creation [Video]

#bgmilive #bgmi #bgmihighlights