Digital Marketing

McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Googles Year in Search [Video]

Hello, communicators:

Universal Orlando Resort is racking up engagement and kudos on Twitter for a tweet poking fun at a message from January that proclaimed 2020 would be a “wild ride”:

This did not age well.

— Universal Orlando Resort (@UniversalORL) December 7, 2020

After the tweet went viral, Universal’s social media team followed up with another clever tweet that included the link to purchase theme park tickets.

Wow, this blew up. We don’t have SoundCloud, but we do have theme park tickets to check out:

— Universal Orlando Resort (@UniversalORL) December 8, 2020

The tweet’s success shows the power of embracing humor, especially if you can laugh at yourself. It’s also a reminder to show off your human side to potential customers and increase brand loyalty.

Here are today’s top stories:

McKinsey & Co. apologies for Purdue Pharma work

The agency has issued what The New York Times called a “rare apology” for its role …

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