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Marketing Strategy and SWOT analysis of Shakeys Pizza [Video]

It is neither a secret nor a deniable fact that pizza is one of the world’s most popular foods. This dish is believed to have Italian origins and consists of a flat round base of dough baked with some sauce, cheese, meat, vegetables, etc. This post is about Shakey’s Pizza, one of the pizza brands that offers pizzas that will even like people who do not usually eat pizza. Shakey’s Pizza was initially established in 1954 as the destination for Pizza, beer, and ragtime music and is a great place for family and friends to enjoy great food and great times while making great memories that last a lifetime. Now, let’s get deeper to understand what is hidden behind the success of this company.

So, let’s start with discussing the mission and vision statements of the company

Shakey’s Pizza has divided its mission statement into some sections, where each statement is directed to a specific audience.

Their Mission Statement states:

To …

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