Living a healthy lifestyle is a choice that many of us eventually come to. It is important that we treat ourselves with the care that we deserve. But for that, we do not only need a healthy mind that can guide us through the way but the right equipment. Not equipment like a treadmill, or weights, but the right athletic wear. That’s right. Being in appropriate clothing can be motivating. There are a good number of brands specializing in activewear, footwear, and accessories. Among those, Puma is the world’s third largest. So, what is it about this brand that fascinates people so much? To learn about that, let us go through the marketing strategies and SWOT analysis of the brand.
A good starting point will be to discuss the company’s mission and vision statements.
The mission statement of Puma is “to be the fastest sports brand in the world”. It is always important to hustle, keep …