We all want to have a better phone at a lower price. In late 2013, two former Oppo workers also wanted to have a high-qualified phone with low price, so they started a new smartphone brand called OnePlus. Carl Pei and Pete Lau made OnePlus phones the devices that every Android fan ever needed: great design, powerful specs, the fastest and leanest software, and a low price. At present, the company’s annual revenue is 1,9$ billion. As you can already guess from the title, this post will be about the marketing strategy of OnePlus, which can help us understand some of the driving forces behind this young company’s success and then, it will be followed by SWOT analysis.
To begin, let’s look at the mission statement of the company.
Mission statementshelp employees understand what the meaning and goal of their work is. By identifying the aim of your work, one can …