How do you get predictable business growth? Believe it or not, the very first mistake most businesses make in marketing is simply having no marketing team.
The success of your business depends on the time you give to marketing. You need marketing and that needs to be physically done by somebody. All areas such as Linkedin posts, facebook posts, instagram and twitter posts, website management, blogs, everything, it needs to be done by people. Allocating people and time for your marketing is therefore vital.
The big question for most business owners is, how do I hire great marketing people? There are three areas that need to be covered in any business- direct marketing, digital marketing and social marketing.
Let’s start with:
Direct Marketing – This is when either you or someone you hire will need to be sending pieces directly to people. You could be doing this through email marketing, telemarketing or direct mail.
Digital Marketing – …
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