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Social Media Marketing

Marketing lessons from the Indian soap wars [Video]

The Indian soap market has been witnessing a fierce battle last few weeks with German brand Sebamed calling out the pH levels of leading Indian brands like Dove, Pears, Santoor. The Drum gets marketing experts to hold forth on the ongoing brand combat.

Over the last few weeks, a soap opera played out in the Indian retail market engulfing one of the largest consumers categories in India, the personal care segment. The category keeps witnessing minor skirmishes among the competitor brands, but this brand battle with its unique nuances does not seem to be fading anytime soon.

The German soap brand Sebamed, part of USV Limited in India since over a decade, had been a doctor-prescribed brand for a long time. A few years back it decided to take the OTC route and more recently it decided to go full frontal with its marketing campaign, comparing and calling out the …

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Social Media Marketing

How Airrack Turned $20,000 in Debt into 1M YouTube Subscribers [Video]

@airrack has a fascinating story so last week I invited him over, we ordered some tacos and rosé, and hopped in the jacuzzi to shoot the shit about his YouTube growth, businesses and life story.🔔 Subscribe to the channel for more videos to help you on your entrepreneurship journey: https://www.youtube.com/channel/UCF2v8v8te3_u4xhIQ8tGy1g?sub_confirmation=1==Resources==🦊 Get weekly marketing tips from me straight to your inbox: https://sendfox.com/noah👪 Join my Facebook Community to discuss entrepreneurship with others: https://okdork.com/group/📈 Find the BEST software tools to run your business: https://social.appsumo.com/browse-appsumo