Categories
Social Media Marketing

Marketing lessons from the Indian soap wars [Video]

The Indian soap market has been witnessing a fierce battle last few weeks with German brand Sebamed calling out the pH levels of leading Indian brands like Dove, Pears, Santoor. The Drum gets marketing experts to hold forth on the ongoing brand combat.

Over the last few weeks, a soap opera played out in the Indian retail market engulfing one of the largest consumers categories in India, the personal care segment. The category keeps witnessing minor skirmishes among the competitor brands, but this brand battle with its unique nuances does not seem to be fading anytime soon.

The German soap brand Sebamed, part of USV Limited in India since over a decade, had been a doctor-prescribed brand for a long time. A few years back it decided to take the OTC route and more recently it decided to go full frontal with its marketing campaign, comparing and calling out the …

Watch/Read More
Categories
Social Media Marketing

How are Rich Media Ads Different from Other Ad Formats? [Video]

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!

Categories
Social Media Marketing

Are your posts not seen? Well, I have news for you…It’s not the algorithm.It’s your content and engagement.That’s it.This video is a REAL conversation I had with a business owner…and I want to share it so we have an open and *honest* conversation.Content creation doesn’t have to be hard.If our posts focus on our followers (not always on our business), engagement will follow.If this post resonated, let’s engage!Leave a comment and I’ll do my best to respond so we can get to know each other better