Your organization has an event coming up — lucky you! Whether you’re hosting an experiential event, participating in a conference or putting together a pop-up shop, there’s still work to be done ahead of the big day. This isn’t “Field of Dreams,” after all.
The power of a successful event
Sorry, Terence Mann, but you’ve got to do a whole lot more than simply throw together an event, open the doors on the day it’s scheduled and hope that people will flock to your location. It’s time to create a thought-out event marketing plan that will help you connect with your audience, garner their attention and get a buzz going about your event.
Hosting or participating in a live event is a beneficial opportunity for any organization, but it’s particularly important for those that may not regularly be able to connect with their audiences in person. Now that so much of the business-to-business (B2B) and business-to-consumer …