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Social Media Marketing

Manage social media | Business Victoria [Video]

An introduction to social media for small business

Tim Gentle, Small Business Victoria Workshop Leader

[Visual: Tim Gentle sitting at table]

G’day. It’s Tim Gentle here, and we’re talking social media. Now when I think of social media, I think of it like the heartbeat of the internet. That’s where you participate and how you are perceived in social media.

So what are the benefits? Well one that I really like is that you get to people at the early stages of the buying cycle. To break that right down, it’s like when you’re sitting on the couch and you’re thinking about going on holiday. You’re browsing on your iPad, and slowly but surely little social gems come into your feed. It’s a bit like when dad brought home that Qantas jet, you know, now I’m flying Qantas. So social media isn’t all about the now, it’s about the early seed.

Now also it can help you with your search engine rankings. How you are perceived, and how you participate in …

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Disclosure: Some of the links above are affiliate links. If you use them to make a purchase through one of our partners we may receive a small commission, at no cost to you. Read our full affiliate, advertising and privacy policy here.

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Social Media Marketing

Episode 54 - The Top 6 Trends for Success in the New Year - Part 1 [Video]

In Part 1 of this two part series, Host Crista Grasso, walks you through three trends she’s noticed in the business world and how she’s choosing to refocus her efforts accordingly in 2022. The first three trends include:1. A move away from social media2. Choosing to focus on organic marketing over paid advertising3. Deepening connections with your buyers to shorten the buying cycleListen in to gain some insight into whether or not you should go all in or go all out on social media (there are pros and cons to both), whether or not you should keep your paid advertising strategy or switch it up and what it looks like to add personal touches and connection points to your automated services. What you’ll discover in this episode:2:02 - the changing dynamics of businesses on social media5:36 - the social media strategy that The Lean Out Method is adopting in 20226:14 - the social platforms to keep an eye on this year8:46 - the importance of keywords in your content9:31 a tip for creating video content12:11 organic marketing vs paid advertising12:45 why there is a shift away from paid advertising14:37 what you need to know if you are going to continue using Facebook ad16:00 the different types of organic reach17:43 referral strategies19:11 types of collaborations to consider19:48 how to shorten the buying cycle21:25 what it looks like to focus on transformation over transaction21:54 ways to increase your income by moving away from or adding to DIY programs24:32 what you need to add to your automation sequences for more success

Disclosure: Some of the links above are affiliate links. If you use them to make a purchase through one of our partners we may receive a small commission, at no cost to you. Read our full affiliate, advertising and privacy policy here.

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Social Media Marketing

Top 5 tips for social media marketing 2022 [Video]

Top 5 tips for social media marketing and building more engagement in 2022Hi everyone, Kuralay is here with Digital Marketing Superpower monthly.Today I’d like to share with you my top 5 tips for succeeding in Social media marketing - from what I have learned from personal experience so far.This advice will help Business Marketers as well as Personal Branding enthusiasts.

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Social Media Marketing

Social Media Marketing Tactics with Wendy Thompson Founder of Socialites [Video]

We chat about simple and cost effect social media marketing tactics that can help your business create a engaged communities and more sales with the Founder of the award winning social media agency Socialites.Founded in 2010 by global marketer Wendy Thompson, with Melanie Spencer joining as CEO in 2019, the Socialites Group has been helping organisations use social media to connect with their communities for a very long time.The Socialites Group includes Socialites the Agency, online training facility Socialites Academy and influencer specialist company The Social Club.We are a multilingual, global team of 25 with a head-office in Auckland, Aotearoa. We manage over a million fans for our clients and pride ourselves on building fiercely loyal brand communities. From creating insights-driven social media strategies, breathing life into creative campaigns and engaging online communities is what we do day-to-day.Passionately social-focused, we also take the business of business seriously. We merge technical nous, the latest social media developments with marketing wisdom and hands-on experience to create social media magic for your customers. And your bottom line.Whether you’re a start-up or established brand needing expert social media help, we’ll work with you to find a solution that fits you best.