As all good marketers know, it’s vital to understand your audience. And as much as we might think we know them inside out, it’s important to constantly test and iterate to make sure your messaging lands correctly.
As the internet has matured, advanced tactics for learning and testing have emerged to make our lives easier.
Back in February 2000, Google engineers ran their first A/B test to find out the optimal number of results to appear on its search engine, learning how crucial even one tenth of a second of loading time can impact a user’s attention span.
Now, in any given year, Google might conduct more than 7,000 A/B tests on its search algorithm. Amazon, Netflix, Facebook, and eBay also constantly test potential site changes on live users.
Using A/B testing, new ideas can be essentially focus-group tested in real time.
And it’s not just for website landing pages or paid marketing campaigns: your organic social marketing strategy or email …