By Jessica Best and Sammy Preston
5th Aug 2020
Welcome to Culture Curve—your go-to guide to what’s on the rise and slide in August 2020.
If there's one thing that seems to ring true right now, it's that as much as necessity is the mother of invention, change is a disruptive, but ultimately inspiring force. This month, we're adding bedroom pop to our playlists, a genre spawned from artists getting creative in iso. We investigate a new wave of augmented reality e-commerce that's adding a little creativity to practicality, and we take a deep dive on the mega-force of gaming—no longer just a channel for entertainment and escapism, but the final curtain of pop culture.
We also take a look at the female action hero post-Gal Gadot and the growing appeal of the country life, with all the best bits of big-city culture thrown in.
Here’s what’s on the rise, and on the slide this month.