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Digital Marketing

Magnitech’s Marketing Investment Pays Off [Video]

Tim Pabich founded the company 10 years ago.

Company Name: Magnitech

Magnitech Founder and CEO: Tim Pabich

Company MSP 501 Rank: 48

Twitter: @magnitechit

Primary Services:

  • IT managed services
  • Cloud services
  • Dark web monitoring
  • Network monitoring
  • Firewall and network security

MSP Magnitech developed a sales and marketing department last year and reaped the benefits, according to CEO Tim Pabich.

Pabich founded the company in 2010 to provided outsourced IT to the SMB segment. Now the firm has landed in the top 50 of the MSP 501 list. Pabich attributes much of the company’s success to the decision to form a sales and marketing department. The MSP hired a chief marketing officer and account executive to take the strain off employees who work better on the operational and technological side.

“A lot of MSP owners wear many hats and areas like marketing are the first to take a hit on the priority list,” Pabich told Channel Futures.

Pabich spoke to us …

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Categories
Digital Marketing

Empathetic Marketing with Guest Janet Mesh 12/02 by Women Entrepreneurs Extraordinaire [Video]

Join the Brain Lady as she talks with Janet Mesh, founder of Aimtel, on the intriguing topic of empathetic marketing. Janet has built her wildly successful online marketing agency by focusing on one key element: empathetic marketing. To market empathetically means to be your consumer; to put yourself as the marketer, in the bodies of your target audience to experience, think and feel how they would. Empathetic marketing is all about true connection. Make sure to check out Janet's complimentary gift for our listeners: https://www.aimtal.com/resources Connect with Janet and Aimtal: Online: https://www.aimtal.com Linkedin: https://www.linkedin.com/company/aimtal Twitter: https://twitter.com/aimtal_co Instagram: https://www.instagram.com/aimtal_co Facebook: https://www.facebook.com/aimtalco Are you a female entrepreneur who would like to join our amazing group of ladies and be featured on the Women Entrepreneurs Extraordinaire show? Reach out to our group liaison Kelli Cooper at Kelli@WomenEntrepreneursExtraordinaire.com to apply. Or are you an expert in your field and would like to be one of our Expert Member Resources? Then reach out to Julie Anderson for more information at Info@WomenEntrepreneursExtraordinaire.com Join our Facebook group and like the page to stay connected with all the exciting announcements and the incredible women in our group. Page: https://www.facebook.com/womenentrepreneursextraordinaire Group: https://www.facebook.com/groups/179750735473364