Google is CONSTANTLY making changes to how they determine search results as they strive to deliver more relevant results for what people are actually looking for.
Google has had more than the usual number of changes recently (39, to be exact, just in May alone). You may already know about one of the biggest – at least in terms of impact to local businesses. They’ve replaced Google Places with Google+ Business profiles in search results, so if you haven’t already updated your Google+ profile to respond to this change, I’d suggest doing so quickly. If you need help with this, call us today at 404-669-6682.
Some of these other changes directly impact search results, some offer additional features, benefits and miscellaneous functionality to improve the overall user experience.
Here’s an overview of these changes on Google’s “Inside Search” official blog:
Here’s a little more about the Knowledge Graph:
Outside of Google, more change is happening – this time …