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LOreals New Normal Redefined by Targeting, eCommerce and CTV, Shenan Reed Beet.TV [Video]

Cheap and easy Video Content Marketing

Why is L’Oreal interested in connected TV marketing? Because it’s worth it.

But that doesn’t mean the beauty brand thinks the internet-enabled TV ad opportunity is unblemished yet.

In this video interview with Beet.TV, L’Oreal’s SVP and head of media, Shenan Reed, a media agency veteran, opens up on how the company is navigating the opportunities and challenges opening up in a crazy 2020.

“It’s a very important place, not just for us, but for many marketers to pay attention to,” she says. “It presents all sorts of interesting opportunities in targeting and better audience understanding.

“But it’s also very nascent and it has a lot of room for growth and improvement in my opinion.

“Our challenge in this space is measurement and scale. Those are the two biggest challenges I see in the world of CTV at the moment.”

Reed acknowledges internet TV viewing is booming. But she says: “We just don’t have the cross-device measurement that we’d like …

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Liked Scam 1992: The Harshad Mehta Story? Watch these 7 movies & shows on Amazon Prime Video, Netflix & YouTube | GQ India [Video]

Were already halfway through October, yes, let that sink in and only days away from Mirzapur 2s release on Amazon Prime Video, let that sink in too and still homebound. But, hey, at least regular, new OTT programming has made sitting at home worth our while, which brings us to the show of []

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Ecommerce

Amazon Prime Day 2020: Here are some of the top deals [Video]

Amazon is holding its annual Prime Day on Oct. 13 and 14 this year, after the pandemic forced it to postpone the sales event from July. Amazon is positioning Prime Day as a way to get people to kick-start their holiday shopping.