Looking ahead to 2021: E-commerce packaging in a changing world [Video]

What lessons has the industry learned from 2020 when it comes to e-commerce packaging, and how will these be built upon in the coming year? As e-commerce continues to boom, expectations on packaging are increasing, says Olivier Cottard, Global E-commerce and Industries Director at DS Smith Packaging.

The Covid-19 pandemic has propelled the growth of E-commerce and research shows that many of the online shopping habits European consumers adopted over lockdown are here to stay. This, together with changing demographics, access to fast broadband, advances in artificial intelligence and improvements in delivery infrastructure, will surely contribute to continued fast growth in 2021 and beyond.

At DS Smith, we work to anticipate our customers’ needs. Understanding the key trends and pain points per category is the starting point for our design and innovation agenda. There are growing categories where we see the need to offer more solutions for our customers in the next year, …