Twitter Canada tracked big engagement during quarantine as viewership exploded around big-name properties
Watch the latest Heard Through Twitter to see just how big #watchparties have become, and how viewers are being encouraged to start their own.
Social distancing may have limited people’s ability to connect in person, but Twitter has found that its platform lies at the heart of a new way for Canadians to connect.
It surprised no one in the media industry that media consumption would climb as people spent more and more time indoors during quarantine. A GlobalWebIndex study showed double- and triple-digit percentage increases in time spent on just about every device people could get their hands on.
According to recent surveys, TV and streaming video have been obvious winners. The latest ThinkTV research puts the average Canadian’s daily television consumption at 4.2 hours, and Mindshare Canada reports that 70% of Canadians now access subscription services. But viewers …