Amazon Prime Day is a two day event offering discounts exclusively for Prime members. Prime Members enjoy Free Two-day shipping, Same-day shipping, or One-day Delivery to select areas. Utica Coffee Roasting Company's Director of E-Commerce India Paschal says Utica Coffee is now available on Amazon.
"I think the benefit of being on Amazon is that you have the ability to grow your brand beyond your region. So you’re discovering customers that may not necessarily be familiar with the coffee shop, with the Utica area, and yet they somehow can discover your product and create brand loyalty and drive it back to your shops."
The owners at Utica Coffee feel businesses need to embrace e-commerce to survive in today’s world, but how do you win customers over with so many online competitors? Big Apple Music Owner Peter Bolos has a way.
"I don’t think there’s any independent retailer that can compete …