With in-person events on hold for the foreseeable future due to the coronavirus pandemic, LinkedIn introduced a Virtual Events solution for pages, along with a new Video tab.
Director of product management Ajay Datta described LinkedIn Virtual Events as a combination of LinkedIn Live and LinkedIn Events, saying that brands and organizations on the professional network use the former to drive reach and brand awareness and the latter to strengthen relationships with their target audiences by allowing them to seamlessly create and join professional events.
He wrote in a blog post Tuesday, “That’s why we accelerated our product roadmap to bring you a tighter integration between LinkedIn Events and LinkedIn Live, turning these two products into a new Virtual Events solution that enables you to stay connected to your communities and meet your customers wherever they are. This new offering is designed to help you strengthen relationships with more targeted audiences.”
LinkedIn Virtual Events enables brands and organizations …