While there is so much of focus on Facebook and Instagram for social media marketing, LinkedIn has been constantly growing its user base to more than 500 million users, the reason why businesses are working hard to make their LinkedIn marketing strategy perfect, so they can tap into the largest professional network on the internet.
The question that arises then: is LinkedIn a suitable place to generate leads for your business, or is it another online platform for brand building?
In a two-part special podcast on the Rocketpod, Isaac Anderson shared some important lessons that each B2B marketer on LinkedIn needs to follow. The mastermind behind LinkedIn Jumpstart shares his insight on why LinkedIn marketers fail to generate quality B2B leads on this highly engaging platform.
- Isaac emphasizes on understanding the nature of the active users presenton the platform before approaching them. It’s an important parameter to help set B2B marketers their goals …