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If you are trying to build your brand identity as a start-up or an established business, this video is for you. Design thinker, author and creative superstar Kevin Finn poses six questions all businesses should answer if they are serious about becoming a brand. Watch if you are interested in understanding what it takes to really deliver value to your audience and turn them into loyal customers. This video is a little different to our normal ones so let us know in the comments if you'd like to hear and learn from more professional designers. 💡 WHAT YOU'LL LEARN: ► Why your logo is not your brand ► Why brand is a long-term goal, not a starting point ► How internal assumptions need to be tested ► The six key questions you should ask yourself to create a sustainable brand ⏳ TIMESTAMPS 00:00 Intro 00:23 What you will learn today 01:32 The logo doesn't make your brand 04:43 Your brand is not just what you say it is 06:16 Six questions that will help a business to have a brand mentality 06:51 Question 1: What value do you provide? 07:36 Question 2: What are you talking to? 08:10 Question 3: What are you saying? 08:59 Question 4: What channels are you using? 09:33 Question 5: Can you live up to it? 10:05 Question 6: Why should anybody care? 12:33 Brand Principles - Kevin Finn's book 12:53 Conclusion Kevin is an internationally recognised designer, author and founder of TheSumOf, an independent design practice focusing on brand identity with an emphasis on simple, strategic, intelligent and accessible communication. Kevin is also a TEDx speaker and founder of Open Manifesto, an independent journal focusing on the intersection of design with social, cultural, political and economic issues. 👍 Enjoyed this video? Hit the "Like" button to see more in your feed. 🔔 Subscribe so you never miss our new videos: https://bit.ly/YTCanvaDirectSub _ ⛏ PLAYLISTS FOR YOU TO DIG DEEPER: ► Try our "Canva for Beginners" Free Course: https://bit.ly/37KAvvT ► Dive into our free Canva Live Webinars and learn from a wide range of experts: https://bit.ly/3jZ7Gle ► Check out our Canva step-by-step tutorials for freelancers and small businesses: https://bit.ly/3i6rUu3 ► Learn from our brand ambassadors, the Canva Certified Creatives (CCCs): https://bit.ly/2Q3cabW ► Discover short Canva Tips & Tricks: https://bit.ly/3BekZFu _ About Canva: Canva is the world’s most inclusive design platform that lets anyone design anything and publish anywhere. Canva can help you express ideas, unleash your creativity and achieve your goals. Available in 100 languages and on any device, start with one of Canva’s 615,000 templates and see where your creativity takes you. ❤️ Try Canva now for free: https://canva.me/design-on-canva
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Template design empowers everyone to design by giving them a great starting point that they can easily edit and use for their own needs. There is so much potential in designing templates for a marketplace and Canva is the best tool for this. Learn the important steps in creating successful, user-friendly templates.💡 WHAT YOU'LL LEARN IN THIS EPISODE How to use research for design inspiration Key areas to research Idea generation techniquesIn the next episode of Designing Templates, we will show you how to plan the content and the copy for your template.🔔 Subscribe so you never miss our new videos: https://bit.ly/3MUG4Kr❤️ Try Canva now (it’s free): https://canva.me/design-on-canva
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