Hope you enjoy the second edition of “LinkedIn 5” !!
For those of you who missed the last one … a while ago, I came up with this new content format:
“LinkedIn 5” will be a bunch of quick, deep business hot-takes on what I see in the corporate world, marketing opportunities, new product categories that companies can get into, and more. Not saying I’m 100% “right” about everything I share – just passionate about sharing my POVs and perspectives. Hope you guys like it and get value from it!
In this one I talk about some opportunities and points of views on Hershey’s, Levi’s, Supreme, AT&T, and Medium –
Hershey’s could get into meaningful chocolate extensions
A few couple of thoughts on Hershey’s…
When you hear Hershey’s you hear chocolate.
So whether it’s direct to consumer chocolate shakes, protein shakes, smoothies, or other products, I would focus on line extensions where their chocolate-focused brand has “permission” to go. I also would probably create a super premium chocolate bar like a …