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One single Amazon product review can increase sales by 10%, while 200 Amazon customer reviews can increase sales by up to 44%. Suddenly, the thought of encouraging and leveraging reviews seems well worth the effort.
The biggest reason for this dramatic increase in sales is because reviews significantly influence buying decisions. They act as “proof” of product and cement brand trust for consumers who are on the fence.
In fact, 70% of consumers will consider reviews and ratings before they make a purchase decision. Moreover, at least 41% will read between four and seven reviews to gain insights on a product.
Think about it: imagine you’re in need of a new blender and you’re stuck between two that seem similar. One has a ton of positive customer reviews while the other has none. Which one is most appealing? If you’re like the majority of other consumers, you’ll almost certainly go for the one with the …