- Lego has debuted a new holiday campaign that shows families coming together to create their own worlds with the building blocks. The fully integrated campaign will include TV, digital, out-of-home and e-commerce channels, according to an announcement.
- The campaign will also include shoppable formats, enabling consumers to seamlessly buy products depicted in the spot. In addition, the company has curated Spotify playlists inspired by hobbies, interests and themes from the campaign.
- Lego's campaign prepares the company for a holiday season that will see consumers increasingly taking advantage of digital and e-commerce channels due to the coronavirus pandemic.
Lego's campaign, which is part of the brand's "Rebuild the World" effort, celebrates how the creativity inspired by its construction sets can inspire adventures, even when consumers are stuck at home. Holiday celebrations are expected to be particularly muted this year, as the health crisis will likely curtail travel plans and large family gatherings.