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Lego’s holiday campaign focuses on digital, e-commerce channels [Video]

Cheap and easy Video Content Marketing

Dive Brief:

  • Lego has debuted a new holiday campaign that shows families coming together to create their own worlds with the building blocks. The fully integrated campaign will include TV, digital, out-of-home and e-commerce channels, according to an announcement.
  • The campaign will also include shoppable formats, enabling consumers to seamlessly buy products depicted in the spot. In addition, the company has curated Spotify playlists inspired by hobbies, interests and themes from the campaign.
  • Lego's campaign prepares the company for a holiday season that will see consumers increasingly taking advantage of digital and e-commerce channels due to the coronavirus pandemic.

Dive Insight:

Lego's campaign, which is part of the brand's "Rebuild the World" effort, celebrates how the creativity inspired by its construction sets can inspire adventures, even when consumers are stuck at home. Holiday celebrations are expected to be particularly muted this year, as the health crisis will likely curtail travel plans and large family gatherings.

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JOHN JOHN FLORENCE RELEASES TOKYO RISING [Video]

ASB MAGAZINE: Two-time world champion surferJohn John Florence, in partnership with Clif Bar, has released a new documentary film Tokyo Rising, through Amazon Prime Video.Tokyo Risingchronicles Florences 2019 professional surfing season and quest to earn a position on the inaugural Team USA Olympic surf team. With Kelly Slater on his heels, Florence is faced with a high-stakes decision five months after reconstructive surgery on his ACL. The battle for Olympic qualification comes down to the Pipe Masters on Oahus North Shore.

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Replay: The ins and outs of Shopify SEO [Video]

The coronavirus pandemic has shifted shopping behavior online and businesses are turning to platforms like Shopify so that they can continue to serve customers. The surge in e-commerce retailers, however, also means increased competition for organic visibility and shoppers. In this session of Live with Search Engine Land, I sat down with Chris Long, SEO […]

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Coffee with Chris - Amazon FBA Weekly News & Opinion. Let's dig into the news of the week, I may even drop some opinions, occasionally there may be a rant.