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Lead Generation Through Content Marketing & Social Media [Video]

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Lead Generation Through Content Marketing & Social Media


Sonic, a publicly traded hearing aid company in more than 25 countries, engaged Trajectory to reignite U.S. marketing and bolster its position in hearing health through a dual-pronged content marketing and social media program targeting both B2B and B2C audiences.


  • Facebook: Increased total impressions 1,167%, total post engagements 6,327%, page likes 31%.
  • Twitter: Increased total impressions 559%, Tweet engagement 876%, page likes 72%.
  • LinkedIn: Increased total impressions 440%, total post engagements 1,292%, following 8%.


  • Content Market Plan
  • Social Media Strategy & Execution
  • B2B & B2C Content Strategy
  • Supporting New Product Launches
  • Monthly Content Calendars
  • Monthly Monitoring & Reporting
  • Authoring Blog Posts

Deep dive exploration to better understand how to connect with Hearing Care Professionals and hearing loss consumers.




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