Lead Generation Through Content Marketing & Social Media
Sonic, a publicly traded hearing aid company in more than 25 countries, engaged Trajectory to reignite U.S. marketing and bolster its position in hearing health through a dual-pronged content marketing and social media program targeting both B2B and B2C audiences.
- Facebook: Increased total impressions 1,167%, total post engagements 6,327%, page likes 31%.
- Twitter: Increased total impressions 559%, Tweet engagement 876%, page likes 72%.
- LinkedIn: Increased total impressions 440%, total post engagements 1,292%, following 8%.
- Content Market Plan
- Social Media Strategy & Execution
- B2B & B2C Content Strategy
- Supporting New Product Launches
- Monthly Content Calendars
- Monthly Monitoring & Reporting
- Authoring Blog Posts
Deep dive exploration to better understand how to connect with Hearing Care Professionals and hearing loss consumers.
Drilled down into …