L.L.Bean’s Retail Chief on Powering Omnichannel Growth [Video]

In episode 420 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Greg Elder, chief retail officer at L.L.Bean, a leading multichannel merchant of quality outdoor gear and apparel. During the wide-ranging conversation, Elder provides an overview of L.L.Bean’s recently announced 2023 omnichannel growth plans (0:50), the retailer’s approach to wholesale partnerships (2:00), and its decision to open physicals stores in new markets such as Quebec (6:40). He shares how L.L.Bean’s store, catalog and e-commerce businesses work together to support brand growth (8:20), as well as how the brand delivers an omnichannel experience through its brick-and-mortar stores (9:10).

Furthermore, Elder discusses the new omnichannel functionalities that L.L.Bean has recently introduced (10:25), why the business invested in technology to power these initiatives (13:20), and how the retailer will evaluate future new store opportunities (15:45). Lastly, he shares L.L.Bean’s product strategy when merchandising stores in new markets (17:45) and the industry trends he’s most excited about heading into 2024 …