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Ecommerce

Kroger Trials Drone Deliveries of Baby Products, Medication [Video]

(Photo via Kroger/Drone Express)

In desperate need of baby wipes, over-the-counter medication, or a s'mores kit? Kroger and Drone Express have you covered. The Cincinnati-based supermarket this week announced a pilot program to deliver groceries to customers via autonomous drones.

This isn't your average drone drop off, though. Promising "unparalleled flexibility," Kroger tipped delivery to not only a street address, but a smartphone location. So folks can order picnic supplies to a park, sunscreen to the beach, or condiments directly to a backyard cookout.

"Kroger's new drone delivery pilot is part of the evolution of our rapidly growing and innovative e-commerce business," group vice president of product experience Jody Kalmbach said in a statement. "The pilot reinforces the importance of flexibility and immediacy to customers, powered by modern, cost-effective, and efficient last-mile solutions."

Test flights, managed on-site by licensed Drone Express pilots, begin this week near Kroger Marketplace at 1095 S. Main St. in …

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Ecommerce

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Ecommerce

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