Categories
Online Marketing

Knowledge isn’t power – Sticky Marketing Club [Video]

Watch/Read More

Businesses were originally built on the assumption of scarcity. That is, you had knowledge and products that made you attractive because they couldn’t be found elsewhere. In this Vlog, Grant explains that this is no longer the case.

In the 16th century, Francis Bacon is widely attributed with saying the famous phrase ‘knowledge is power’ and that was true in a world of scarcity of information and distribution. But today it’s simply not the case.

Businesses were originally built on the assumption of scarcity. That is, that you had knowledge and products that made you attractive because they couldn’t be got elsewhere.

In today’s world, businesses can no longer use that tactic because there will be other competitors who will supply what they do. Therefore, today it’s not knowledge that is power, it’s shared knowledge that is power.

By showing people what you can do, you build credibility and you …

Categories
Online Marketing

How to Find All the Keywords That Your Competitors Rank For (But That You Don't) [Video]

Do you have competitors that get more search traffic than you? Do you want to beat them? Well, it all starts with keywords. Hi, everyone. I'm Neil Patel. And today, I'm going to show you how to find all the keywords that your competitors rank for that you don't. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ If you want to go to Ubersuggest just go to Ubersuggests.com and you can type in any URL or keyword. Now I'm already in the app, I've already logged in. So I'm going to type in a keyword or more. So a URL like Neilpatel.com. This is my website. You can type in your website. And if you don't have tons of data, like tons of traffic, you can always type in one of your competitors domains as well. And then I want you to go on the left hand navigation and click on Competing Domains. This shows you all the similar sites that you're competing with. And some of these sites, it's based on overlapping keywords. So the more common keywords you have, the more likely you are to be a competing website. So what I want you to do is literally go through this list of all the ones that are very end up competitors, and look for the Keyword Gaps. So the keywords gap is all the keywords your competitor ranks for that you don't. I'm going to keep clicking Next until I find some keywords that I believe would be valuable to my audience. Remember, not all your competitors will have keywords that are identical to what you want to be going after. So you need to really look through them and pick the ones that are super relevant. Next, Next, Next. And then just pick the keywords that are great for you and delete the ones that aren't related to your business that you don't want to be going after. So I would pick the ones that are the best. Like NLP Chatbots, that could be interesting because a lot of people that would be interested in that probably have sales teams, and they're tryna figure out how to persuade people to convert into customers. When you click Export, it just downloads all the keywords, may take a little bit if they have tons and tons of keywords. And then you want to just go through and do this for all the competition. And I would just go through this and ideally look for the keywords with high volume and high CPC because that means lucrative keywords that can generate revenue. Diploma, digital marketing online, or if someone wants a online digital diploma, that's a lucrative keyword when it looks at $24.74 CPM, volume isn't that great. But you can start going after keywords that have a lot of volume, and high CPC, you just have to go through them. Now I know this process looks like it's time consuming but here's the thing, if you know your competition is already doing well and beating you, it's from the keywords that have high volume and high CPC assuming they're related to their business and related to yours. And those are the ones I want you to make a list of and go after. And then go and create content around those topics. All the ones that are very similar, group them together, if some of these keywords match other pages on your site, but you just don't discuss that part, expand upon those articles and include those keywords as well. And if you do this, and you do this with one article a week, literally just one article a week based on new keywords that you're finding, after a year, I know that sounds like a long time, but it really isn't, you'll notice that your traffic will start growing by leaps and bounds. All those little increments of 5, 10 percent growth, month over month really start adding up after a year. So that's a strategy I want you to implement. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ On Instagram: https://instagram.com/neilpatel/ https://youtu.be/vF1URMDVO7A #SEO #NeilPatel #keywords

Categories
Online Marketing

You write all this amazing content, and after putting in months and months of hard work, you start getting rankings, but then you fast forward a year. A year later, what happens? Your traffic starts going down. Today I'm going to teach you how to grow your SEO traffic by updating your old content. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ With all the content out there, Google is going to rank the content that doesn't just have the most links or the best on-page SEO. More importantly, they're going to rank the content that has the best user experience. And usually that means that's the content that is fresh, up to date and the most relevant. With one of my earlier websites, Nutritionsecrets I no longer own it. I was able to build up literally over 100,000 visitors a month. And the main strategy that I use wasn't just cranking out new content, it was continually updating and expanding my old articles to get them more and more traffic. So how do you go and update your old content and figure out which pieces to update? Which ones not to update? And heck how do you know what parts to update and how it works? Do you just add a sentence? Do you add in paragraphs? Do you add in more images, videos? Well, I'm going to walk you through that right now step-by-step. The first thing I want you to do is to log into Google Search Console. And when you log in, you go to your website, I want you to click that on the pages link. You'll see that, right? It's already highlighted here under or right next to the queries. The next thing I want you to do is adjust your date range. And you're already on the pages section of Google Search Console, and I want you to sort by the last 28 days over the previous year. And when you do that, it'll show you the articles that were the most popular to least popular in the previous year. Now, going through that list, what you want to do is look for the posts that have lost traffic. So there's quite a few terms that I was getting more traffic from. So what you'll want to do is start Googling those terms to see who's ranking above you. So let's Google schema markup. As you can see, there's an article by Moz, there's an article by Search Engine Journal, then there's Schema.org. And what you'll want to do is click on each of those articles and analyze them and say, "Huh, what did they have that I don't? What is making their article better than mine?" And you want to take that information for all the sites that rank above you, and then you're going to want to modify your content. And you do this by making yours better than there's. You also want to delete anything that's irrelevant. If something doesn't make sense anymore, delete it. When you update the article, I want you to also update the publish by date, so searching engines know it's updated. And don't just think about word count, think about user experience. You need to do what's best for the user and not obsess or worry about word count. And lastly, I recommend that you don't change your URL. If you want to change your URL, that's fine but just 301 redirect the old URL to the new one. And once you update it, go back into Search Console, type in your URL in the search bar at the top, it'll start fetching the page and then boom, request it for indexing, and then you're off into the races and within 30 days you should start seeing increase in SEO traffic to that page. It literally is that simple. Now, if you need help updating your old content, you can check out my ad agency, Neil Patel Digital or go to NPdigital.com. Or if you have any questions and you want to do it yourself, that's great as well, leave a comment below, we'll answer it, I'll help you out, and I'll try to do my best to grow your SEO traffic as well. If you enjoyed this video, like it, share it tell other people about it. And again, if you have any questions just leave a comment below and I'll answer and help you out. Thank you for your time. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ On Instagram: https://instagram.com/neilpatel/ https://youtu.be/l8JUF0bNIo4 #SEO #NeilPatel #DigitalMarketing