You can now purchase Starbucks’ Pumpkin Spice Latte, along with the chain’s Pumpkin Cream Cold Brew:
— Starbucks Coffee (@Starbucks) August 25, 2020
The debut of the fall-themed menu items are slightly earlier than last year’s launch of Aug. 27. However, competitor Dunkin’ debuted its fall menu on Aug. 19.
The PSL, as it’s often referred to, has been a popular item on Starbucks’ menu for nearly two decades sparking joy and excitement among its loyal fan base. Starbucks has sold more than 400 million PSLs since the drink’s introduction in 2003.
… These seasonal items build hype and awareness for brands in the competitive fast-food space. Starbucks (SBUX) and Dunkin’ (DNKN) are betting the items will boost sales and attract customers, many of whom are in new routines during the pandemic. Both chains recently reported weak earnings …